Privacy Policy

We collect only the information needed to operate the Site and respond to inquiries:

• ▸Contact information: Your name and email address when you submit a partnership inquiry or contact form.
• ▸Usage data: Anonymous information about how you interact with the Site (pages visited, time on page, device type) collected via analytics tools such as Google Analytics.
• ▸Cookies: Small files placed on your device to improve site functionality and measure traffic. See Section 5 for details.

We do not collect sensitive personal information such as financial details, health information, or government identification numbers.

Under PIPA, we collect personal information only for purposes that a reasonable person would consider appropriate. We collect your information to:

• ▸Respond to partnership or general inquiries you submit through the Site.
• ▸Improve Site content and user experience using aggregated, anonymized analytics.
• ▸Comply with legal obligations.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

Your information is used only for the purposes stated above. We may share it with:

• ▸Service providers: Trusted vendors who help us operate the Site (e.g., email delivery, analytics), under confidentiality obligations.
• ▸Legal authorities: Where required by law or to protect the rights, safety, or property of LineUp or the public.

When you click a referral link to a sportsbook on our Site, you are leaving lineupbets.com and entering a third-party website. That sportsbook's own privacy policy governs any information you provide them. We encourage you to review their policy before registering.

LineUp participates in affiliate programs with licensed sportsbook operators. When you click a referral link on our Site and register with a sportsbook, we may receive a commission. This does not affect the price you pay or the terms offered to you by the sportsbook. Our editorial comparisons reflect our genuine assessment of each platform.

We use cookies and similar tracking technologies to operate the Site. These include:

• ▸Essential cookies: Required for the Site to function. Cannot be disabled.
• ▸Analytics cookies: Help us understand how visitors use the Site. Data is aggregated and anonymized (e.g., Google Analytics).
• ▸Affiliate tracking cookies: Track referral click-throughs so we can receive commissions from sportsbook partners. These are placed when you click an outbound referral link.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your access to the Site's content.

We retain personal information only as long as necessary for the purposes it was collected, or as required by law. Inquiry and partnership form submissions are retained for up to 24 months. Analytics data is retained as configured in our analytics provider settings.

As an individual whose information we hold, you have the right to:

• ▸Know what personal information we hold about you.
• ▸Request correction of inaccurate information.
• ▸Withdraw consent to collection or use (subject to legal or contractual restrictions).
• ▸File a complaint with the Office of the Information and Privacy Commissioner of Alberta (OIPC) if you believe we have mishandled your information.

To exercise any of these rights, contact us at support@lineupbets.com. We will respond within 30 days.

We implement reasonable administrative and technical safeguards to protect personal information from unauthorized access, use, or disclosure. The Site is served over HTTPS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

This Site is intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a minor, we will delete it promptly.

We may update this Privacy Policy periodically. When we do, we will revise the "Last updated" date at the top of the page. We encourage you to review this page when you use the Site.

For privacy questions or to submit a PIPA access request: